Jivago is a US brand, based in Beverly Hills, CA. Founded by Ilana Jivago in 1994. "Ilana Jivago fragrances are created to evoke emotion, sensation, imagination and pleasure. " - a note from the brand.Jivago is a US brand, based in Beverly Hills, CA. Founded by Ilana Jivago in 1994. "Ilana Jivago fragrances are created to evoke emotion, sensation, imagination and pleasure. " - a note from the brand.